Invest and Trade WA’s ASEAN Hub, in partnership with Austrade Southeast Asia, recently supported three activations across the region to boost awareness and drive sales for a diverse range of WA food and beverage products.

Supermarkets are a key channel for WA primary industries businesses entering and expanding in Southeast Asia. Our teams work closely with major retail partners in market to deliver targeted campaigns that drive brand visibility, consumer engagement and sales outcomes for WA food and beverage products.

During the campaign, WA family-owned seafood producer, Catalano’s Seafood, debuts its premium wild-caught frozen range to Singaporean consumers through Cold Storage’s extensive retail network, a strong example of how retail partnerships help accelerate market entry at scale. 

This campaign builds upon a series of recent retail activations delivered in partnership with leading supermarket chains across the region. 

At NTUC FairPrice Singapore, as part of ‘Say G’Day to Australian Delights’, three WA companies showcased the quality of the State’s dairy and fresh produce: Brownes Dairy, Harvey Fresh and WA Harvest. 

This activation emphasised WA's provenance and food safety credentials to Singaporean consumers through FairPrice's network of more than 150 supermarkets. It delivered strong commercial outcomes, with sales growth of up to 100% for select WA brands during the activation period compared with pre-campaign levels.

At TOPS Thailand, as part of ‘Discover Australia 2026: Six States of Excellence’, four WA businesses showcased authentic flavours from WA’s pristine waters and food craftmanship, Two Oceans, Brolos, Fremantle Octopus and Mrs Macs, to thousands of local consumers. 

The event also included an exclusive VIP gathering, featuring WA rock lobster supplied by Brolos as the evening’s entrée.

The activation delivered strong commercial results, with sales of selected WA brands increasing by up to 100% during the promotional period.

All three campaigns were delivered in partnership with Austrade ASEAN and participating Australian states and territories. Together, they reinforce WA’s engagement in two of Southeast Asia's key markets and support WA exporters beyond initial market entry.

The ASEAN region continues to be a fast-growing priority market for WA’s primary industries, with these three engagements further boosting the demand for WA’s premium products across Southeast Asia.  

With strong links to research and development, and a commitment to biosecurity, WA is well placed to meet the growing global demand for premium products that are sustainably and ethically produced in a green, clean environment.

Connect with our ASEAN Hub to discover opportunities across the region via their contact page.